XTB continues to efficiently execute on its strategy of dynamically growing its brand awareness and product offering expansion to reach new target groups across all markets.
At the heart of our stable growth lies a simple formula: an ever-growing, more active client base. Just two years ago, we celebrated surpassing one million clients. Today, there are nearly three times that many. This scale demonstrates the massive potential still ahead for XTB. Our plans go far beyond our current results; we intend to develop XTB as the first-choice application for people who want to invest, save, and manage their finances in one place. We are convinced that continuing to execute this strategy will allow us to achieve further milestones.
Efficient new client growth engine
H1 2026 marked a breakthrough in XTB’s marketing scale, with record presence across both online and traditional media. The company accelerated its global brand visibility by signing its largest-ever sponsorship agreements, including partnerships with FIBA for the Basketball World Cups and Italian football giant SSC Napoli.
These marketing, communication, and educational efforts fueled the acquisition of over 703 thousand new clients (+94.5% y/y), pushing the total client base to over 2.9 million as of July 28, 2026. Additionally, the number of active clients soared to nearly 1.5 million, a record 74.5% increase year-on-year.
Client investment activity
XTB is successfully evolving into a universal investment app. This transformation is most visible in client behavior, as 83% of new users now prioritize stocks, ETFs, or personal Investment Plans, while dependency on CFD transactions is gradually decreasing.
Long-term wealth accumulation remains highly popular across Europe. Key markets include France (15,000+ PEA accounts), the UK (10,700+ ISA and Cash ISA accounts), and Poland (190,000+ IKE and 52,000+ IKZE accounts).
The value of client assets continues to rise, exceeding EUR 11.7 billion at the end of June 2026. The largest portion of this amount consisted of stocks worth over EUR 5.4 billion and ETFs worth nearly EUR 4.7 billion.
Record profitability
Driven by high market volatility, particularly in commodities and US technology indices, XTB generated nearly EUR 241.6 million in estimated net profit for H1 2026, with nearly EUR 115.5 million in the second quarter alone. Operating revenues also reached a record EUR 490.7 million (+78.4% year-on-year), of which nearly EUR 232.9 million was generated in the second quarter.
Product innovation
XTB is developing its product offering to be the definitive investment app of choice across Europe. Upcoming roadmap features aim to further diversify revenue streams.
Significant progress in H1 2026 included the rollout of options trading in Germany, Spain, France, Slovakia, the Czech Republic, and Portugal, alongside expansion plans for crypto spot trading in Chile and European markets.
To support mass-market adoption, XTB released an upgraded version of its flagship Investment Plans, now available in Germany, Spain, and Slovakia, with a broader European rollout underway. Additionally, clients gained the ability to trade European-listed stocks during extended hours. The company is working on the final design of the new margin trading product and securing a partner to provide its financing.
Security remains a top priority, with enhancements such as an emergency lock for instant transaction blocking and verification of incoming calls, aligning XTB’s security standards with the banking industry.