Strategy
Our main business goal is to become the global brand of choice for people who want to manage their finances effectively.
With our all-in-one investment app, we offer instant, continuous online access to financial markets.
We ensure our offering is appealing to all types of investors - regardless of experience, budget, or preferences - providing
a comprehensive suite of tools to help clients better understand the world of finance.
The XTB Group’s growth strategy is built on five pillars, aimed at creating a strong brand valued by clients worldwide.
- Strengthening our presence in Western and Central-Eastern European markets
- Further geographical expansion into new markets, including Latin America and Asia
- Broadening the Group’s portfolio of products and services and driving technological innovation
- Enhancing and growing our institutional client segment through X Open Hub
- Pursuing growth through acquisitions, mergers, and strategic partnerships
We are building a responsible and modern business that understands and can identify its impact on the environment, communities, and regulatory landscape. We integrate our business strategy with key ESG (Environmental, Social, and Governance) sustainability criteria.