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XTB’s business strategy focuses on dynamically growing the client base and reaching new target groups. In 2025, XTB acquired a record of over 864 thousand new clients (+73.4% y/y), and the total number of clients surpassed 2.16 million. In the first 28 days of January 2026, XTB acquired over 117 thousand new clients.
XTB reported preliminary financial results for 2025:
XTB’s business strategy focuses on dynamically growing the client base and reaching new target groups. In 2025, XTB acquired a record of over 864 thousand new clients (+73.4% y/y), and the total number of clients surpassed 2.16 million. In the first 28 days of January 2026, XTB acquired over 117 thousand new clients.
The number of active customers also increased significantly, reaching a record level of 1.19 million, which means an increase of 69.7% year-on-year. Despite a significantly larger scale of promotional campaigns, the average cost of acquiring a client remained unchanged in 2025 vs. 2024 and stood at EUR 160.
It was the best year in XTB's history in many respects. I am pleased with the continuously growing client base, and most importantly, the increasing pace of acquiring new investors year after year. This confirms that despite significantly scaling up our marketing and communication efforts, we are able to maintain the key efficiency indicators that are crucial for us. In 2026, we have even more ambitious goals and plan to acquire at least 250,000 to 290,000 new users quarterly. We aim to strengthen our position in Europe, Asia, the Middle East, and Chile. I am confident that by striving to become the financial app of choice in these regions, we will be able to effectively leverage periods of increased volatility in the financial markets.
Client investment activity
XTB’s revenue split by instrument classes reveals that in 2025, the largest share of revenue (43.7%) came from commodity-based CFDs, particularly those linked to gold, natural gas, and cocoa prices. The second most profitable asset class was index CFDs, mainly the American US100 and US500, as well as the German DAX, which accounted for 36% of the revenue structure (compared to 33.3% the previous year). Currency CFDs contributed 13.7% to the revenue (down from 14.6% the previous year), with the most profitable instruments in this class being those based on cryptocurrencies, specifically Ethereum and Bitcoin.
At the same time, XTB continues its transformation towards a universal investment app. In 2025, over 90% of first trades conducted by new users in the EU involved shares, ETFs, and long-term Investment Plans. The revenues generated from trading stocks and ETP funds grew dynamically, exceeding EUR 18 million for the entire year of 2025, which represents an increase of over 155% year-on-year.
Among the top 10 most traded stocks at XTB, clearly the US market dominated, with the undisputable leaders being Nvidia and Tesla, followed by Orlen, a Polish energy company. Looking from the ETF perspective, XTB clients were primarily seeking exposure to the US equity market, the S&P 500 in particular.
By the end of 2025, client assets amounted to approximately EUR 10.8 billion.
Product pipeline
In 2026 and beyond, XTB will continue developing a universal investment application with offerings tailored to help customers put their money to work effectively for both short- and long-term goals.
The product pipeline includes a phased rollout of spot crypto trading, beginning in LATAM and then expanding to European markets. Following the launch of options trading in Cyprus, XTB will extend this service to additional European countries, starting with Spain.
Another new product with significant revenue diversification potential is margin trading. Leveraged trading is gaining popularity globally, which is why XTB is working on the final design of the product and securing a partner to provide its financing. The last of the announced innovations is the extension of trading hours beyond the main stock exchange session. XTB plans to first introduce trading in the American market in a 24-hour, 5-day-a-week format, and then gradually make extended hours available in the European markets as well.
To cater to the needs of mass clients, in particular those who start their investment journey, XTB will release an enhanced version of it’s flaghisp ETF-based product – Investment Plans. The upgraded version will enable clients to invest in stocks as well. The launch of Investment Plans 2.0 is planned for the first half of the year in selected markets.
Product initiatives also encompass the expansion of the long-term investment product portfolio by incorporating local retirement accounts across various European countries. This aims to bolster the client base by attracting new target groups and encouraging existing clients to utilize the new product. In the UK, the product offerings will be enhanced with the introduction of a cash ISA. In Poland, the company aspires to launch a new type of account, OKI, once the necessary regulatory framework is established.
Account security will remain a top priority, with planned enhancements including an emergency lock for instant account and transaction blocking, and verification of incoming calls. These measures will align XTB’s security with banking industry standards.