The “Parkiet” daily recently published the results of its annual study on companies’ communication with the market. We are pleased to announce that we achieved third place among the WIG30 companies in the rating of individual investors, exceeding the average score. Additionally, we ranked among the top ten in the financial institutions category, which confirms the high level of XTB’s communication with the market. Our results reflect a very positive outcome, combining the ratings from both groups of survey participants.
The meeting will be held on January 31, 2025 at 12:00 CET in Polish in the online formula. Link to the event: https://ir.xtb.com/en/results-conference-preliminary-data-2024/
– In 2024, XTB clients completed 167.6 million transactions, 18% more than the previous year.
– Client assets at the end of 2024 amounted to PLN 27.4 billion (+58.4% YoY). The largest and fastest-growing category consists of stocks and ETPs deposited by clients in XTB accounts, whose value increased by 126.6% YoY, reaching PLN 13.7 billion by the end of 2024.
– As of the end of February 2025, XTB had 1.49 million clients worldwide.
– Pension products garnered significant interest from clients in Poland – of the 72,000 new IKE accounts opened in 2024 across all brokerage houses, nearly 40% belong to XTB clients.
– Last year, nearly 80% of new clients from the EU began investing in XTB by purchasing stocks, ETPs, or opening an investment plan.
XTB published its annual report summarizing key financial and operational results achieved in 2024. In many respects, it was a record year for the company: PLN 1.87 billion in consolidated operating income (+15.8% YoY), PLN 856.9 million in net profit (+8.3% YoY), and PLN 986.7 million in operating profit (+6.8% YoY).
Growth in client base, their investment activity, and assets
In 2024, XTB acquired 498,000 new clients, representing a 59.8% year-over-year increase. The company’s goal is to acquire between 150,000 to 210,000 new clients per quarter. In January and February of this year alone, 137,752 new clients joined XTB. As of the end of February, XTB had 1.49 million clients.
The transactional activity of XTB clients also increased, with clients completing 167.6 million transactions in 2024, 18% more than the previous year.
Last year, nearly 80% of new clients in the European Union began investing by purchasing stocks, ETPs, or opening an investment plan. This aligns with XTB’s strategic goal of building a universal investment app that will become the first choice for individuals who want to manage their finances.
In Poland, there was significant interest from clients in pension products, specifically the IKE account. In 2024, XTB clients opened 29,000 such accounts, accounting for 40% of all new IKE accounts opened in brokerage houses. It is worth noting that the IKE account was introduced by XTB only at the beginning of October 2024.
“We are pleased with the results achieved in 2024. We are happy with both the increasing number of new clients and the growth in their transactional activity. Our passive investment offering, including investment plans and interest on free funds, is very competitive in many of the markets we operate in, which positively impacts new client acquisition. We are also effectively reaching younger investor groups who stay with us for the long term,” said Paweł Szejko, CFO at XTB.
At the end of 2024, XTB’s client assets totaled PLN 27.4 billion (+58.4% YoY). The largest increase (+126.6%) was observed in the nominal value of instruments deposited by clients in XTB accounts, which amounted to PLN 13.7 billion. The value of client cash increased by 65.5% to over PLN 3.7 billion, while the nominal value of derivative instruments rose by PLN 1.1 billion to PLN 10 billion.
Growing share of the Middle East in revenue structure
Central and Eastern Europe remains the largest contributor to XTB’s revenue, with its share rising to 63.9% in 2024 (+3.1% YoY). By the end of 2024, revenue from this region grew by 21.7% to PLN 1.96 billion. Poland plays a key role in this region, with revenue from this market increasing by 26.5% YoY, showing that XTB has the potential for further growth in markets where its position is already dominant.
Western Europe is a region where the company plans to intensively expand in 2025. The increase in revenue from this region will be supported by the expansion of the product offering and the introduction of ISA accounts in the UK (Q4 2024), with plans to add PEA accounts for clients in France in the coming weeks.
The most dynamically developing region for XTB remains the Middle East, whose share of the company’s revenue at the end of 2024 reached 10.9%, compared to 7.3% a year earlier. Revenue from this region increased by 72.5% YoY to PLN 203.1 million.
“We see a very large potential in the Middle East region, which is one of the fastest-growing markets for our operations. In the coming days, we will open a new, larger office in the United Arab Emirates, and acquiring a new license opens up a range of opportunities for promoting our products and optimizing costs. The Asian market also holds significant growth potential, where we have obtained a license that will allow us to offer our products – stocks and ETPs – to clients,” commented Paweł Szejko, Board Member for Finance at XTB.
